Down to Earth: Our Story
It's a big, beautiful world out there and isn't it good to know you can do your bit towards keeping it that way. It's the little things, such as choosing eco-friendly brands to use around your home like Down To Earth.
Down To Earth has been giving New Zealanders a greener household cleaning option since 1989. We were first to launch a safer, sustainable alternative to the harsh chemical cleaners around at that time, and today our range continues to lead the way in delivering brilliant results at an affordable price, while caring for you and the environment.
Down to Earth is phosphate-free, pH neutral*, biodegradable**, not tested on animals and comes to you in fully recyclable packaging***.
* No Phosphates. Contains no added phosphorus. Levels below 0.5% may be present. Phosphate free products are less damaging in river systems because phosphate promotes algal growth which can clog up rivers.
**Down to Earth helps to minimise waste in the environment as the surfactants are readily biodegradable and fully conform to Australian Standard AS4351.
*** Recycled & Recyclable packets. Down to Earth packets are made from 95% recycled fibre, and are 100% recyclable. Down to Earth laundry and tablets packets, and the laundry and dish wash bottles are 100% recyclable(as are the caps, where facilities exist). The scoop in our laundry powder is also 100% recyclable.